Top Story

e4m_logo.png

Home >> Advertising >> Article

New OMS adds Kisna Diamond Jewellery to its kitty; ad spend at Rs 8-10 crore

19-July-2005
Font Size   16
New OMS adds Kisna Diamond Jewellery to its kitty; ad spend at Rs 8-10 crore

There is more action coming from Optimum Media Solution (OMS). The agency has added the media duties of Kisna Diamond Jewellery to its kitty. Samir Khanna, Business Director, OMS, told exchange4media that the business was in the region of Rs 8-10 crore, and made an interesting addition in OMS’ present client portfolio.

Commenting on the win, he said, “We are delighted to win this business and will use our media expertise in doing some good work around it. This is the kind of brand, where we can showcase good work.”

He added that with the addition of people like Kajal Thakur as Regional Director, the agency would further intensify its pitching spree.

OMS was in talks with Kisna Diamond for over a fortnight now. No pitch was called prior to OMS being signed as the agency of record (AoR).

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular