Top Story

e4m_logo.png

Home >> Advertising >> Article

NEW Crayons Advertising bags creative and media duties of PC Jewellers

16-November-2005
Font Size   16
NEW Crayons Advertising bags creative and media duties of PC Jewellers

Crayons Advertising, Delhi has bagged the creative duties and part of media duties of PC Jewellers business. Said Ranjan Bargotra, President, Crayons Advertising, “We can’t divulge the size of the business at present, but the size of the account is huge and will be finalised shortly.”

Bargotra further said, “We are currently working on the print campaign for PC Jewellers. A TVC will be breaking soon.”

He added, “We have also won the creative and media duties for Madhya Pradesh Tourism, along with Percept H. The size of the account is around Rs 3 crore, which is likely to triple by next year.”

Describing the work, Bargotra said “The idea is to get Madhya Pradesh among the consideration set of tourist destinations, when one plans holidays.”

“We will be soon starting work on the print campaign next month. This will go on till February. There will be more work coming in the basket in the coming months,” he added.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular