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New campaign for Thums Up

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New campaign for Thums Up

Coca-Cola has devised a new campaign for Thums Up, the company’s leading cola brand, in West Bengal. Called "Paanch Peyechho Ki?," (Have you got five?) the ad campaign features model-turned-actress Bipasha Basu and has been created by advertising agency Leo Burnett.

The promotion is part of Coca-Cola’s effort to continue the excitement revolving around its affordability strategy. The company is giving away prizes to lucky customers who buy 200 ml Thums Up priced at Rs 5.

For the first time, Coca-Cola has decided to support Bengali rock bands to give its rural marketing a regional flavour.


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)