Top Story

Home >> Advertising >> Article

Network18 launches ‘India Hoga Clean’

12-February-2018
Font Size   16
Network18 launches ‘India Hoga Clean’

Network18 has launched a campaign for public awareness on cleanliness, called ‘India Hoga Clean’. In its first phase, the campaign focusses on four places namely Mumbai, Pune, Goa and Bengaluru. The Network will use the strength of its reach to amplify the message of ‘pro-active hygiene and cleanliness’ which has been an important agenda for not just the current center and state governments, but has also been highlighted by critical media like films, social media and advertising.

Speaking about the initiative, Joy Chakraborthy, CEO- Forbes India and President- Revenue, Network18, says, “Clean India is one of the most ambitious projects that the country has embraced today. Not only is it a matter of pride, but also a sense of responsibility that has driven us to second it using the prowess of our network. We have embarked on an aspiring journey of change and through our television and digital network are making efforts to inspire this change in the perceptions, notions and norms which govern citizens, and governments across the country.”

As part of the initiative four episodes dedicated to Mumbai, Bangalore Goa and Pune will be aired on CNBC-TV18 and CNN-News18. These episodes will focus on the work done by different activist groups in these cities to maintain hygiene and cleanliness in different localities. Spread over a period of three months, the campaign has a micro-website dedicated to cleanliness, where people can take a pledge to support the cause and also share inspiring stories of unsung heroes who are already working in this area. During the course of the campaign, the Network will also host cleanliness drives involving NGOs and Schools.

“Citizen Groups along with NGOs are organizing drives and working hard to achieve the goal of a clean and green India. In the wake of such a movement, it is imperative for media to get actively involved in facilitating public participation, involving high profile influencers and initiating a dialog with local community groups to support the cause. There has to be a fundamental shift in the mindset to initiate action and see results” added Joy.

Pledges and support for the campaign can be made on http://www.firstpost.com/indiahogaclean/ and individuals can share their stories and contribute using #Indiahogaclean. The campaign will culminate in an award ceremony to facilitate individuals and groups doing extraordinary work in this space.

Tags Network18

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man