Nestle India is reviewing its mammoth media business. The last such review was seen from the company in 2005 according to industry sources. Industry sources peg Nestle India’s media spends in the vicinity of Rs 150 crore to Rs 180 crore.
The review process is expected to begin next week. At present, Nestle is in conversation only with agencies that are aligned with it globally. Consequently, the agencies in the pitch are Maxus and MediaCom apart from the incumbent ZenithOptimedia.
Nestle’s business in India is across various categories including milk products and nutrition, beverages, prepared dishes and cooking aids, chocolates and confectionary, vending and food services amongst others. In various categories, Nestle brands such as Nestle, Maggi, Nescafe, Munch, Kit Kat, Polo and others are amongst category leaders.
The company has faced competition from the likes of Unilever, GSK and ITC in the last two years for some of its strongest categories. The review is also seen as a step to further augment Nestle’s communication strategy in the changed competitive environment.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years
Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips
The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities