Mullen Lintas targets blue collar hiring space for QuikrJobs with a lighthearted campaign
Mullen Lintas Bangalore has launched new films for QuikrJobs, the No.1 recruitment platform in the country for entry-level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys). Having attained the scale and reach since its launch, the communication task was to position QuikrJobs as a leading online recruitment platform among recruiters and employers.
Vineet Sehgal, CMO commented, âWith 1 crore + active candidate profiles and over 500 job roles, QuikrJobs is the largest candidate database provided by any job portal in the entry-level and blue collar hiring space in India. We wanted to amplify this message to the businesses that are looking to hire through the year and also bring alive the quirkiness of our brand through this communication.â
Entry level recruitment (blue and white collar talent) is challenging in sectors such as BPO, Sales, Logistics, Fulfilment, etc. There is a high demand on account of growth these sectors are currently experiencing, and a high churn, especially since the talent pool, is limited. Businesses who operate in these sectors are facing the problem of not only hiring the right talent but also the lack of specialised manpower consultants who can help fulfill their demands.
Addressing this issue, Mullen Lintas in their latest three film campaign highlights the ease of hiring workforces in manufacturing, call centre and banking through QuikrJobs. Each film uses an interesting visual device, like cracking your knuckles, having hiccups and sneezing to convey how simple and quick it is to hire talent on the platform. Through this campaign, the platform is positioned as the one window for businesses to spot and recruit the right talent.
Shriram Iyer, NCD Mullen Lintas reflecting on the campaign idea said, âRecruitment simplified was central theme around which we have built the entire campaign. Simple visual actions that convey speed and ease of finding talent makes the films light-hearted and memorableâ.
The campaign is live on multiple screens across on and offline media.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
FabAlley digital campaign features fashion influencers proclaiming the bold message of believing in being just fab, irrespective of oneâs size, shape, height or weight
The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours
SBI Life Insurance's âMain se Humâ campaign establishes a sharp focus on the companyâs portfolio of protection products