Fossil India appoints Mullen Lintas as its advertising agency partner on its range of watches and accessories in India. Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India.
In India, Fossil India is set-up as a 100% subsidiary of Fossil Group Inc. to sell the products in its portfolio. Fossil started its India operation in 2008 retailing all its products through leading Multi Brand Outlets (MBOs) such as Lifestyle, Shoppers Stop. Fossil was among the earliest global brands that received clearances by the Foreign Investment Promotion Board (FIPB) to set up single-brand retail stores after the Government raised the FDI limit to 100 percent.
Commenting on the win, Kishore Subramanian, Executive Director - Mullen Lintas said: âWe are very excited with this win. Fossil is a legendary American lifestyle brand that seamlessly fuses smart functionality with its vintage/classic fashion sensibilities, thus creating a niche in India. Mullen Lintas team will further add fuel to their marketing initiatives and help launch their Gen 3 Smartwatches in the country, and take the brand to the next level of growth.â
Early 2014, the brand opened its first Exclusive Brand Outlet (EBO) in Mumbai, marking its India entry. Fossilâs EBO footprint now extends to over 15 stores that include Mumbai, New Delhi NCR, Gurgaon, Pune, Hyderabad, Bangalore and Chennai.
Commenting on the appointment of the agency, said Mr. Johnson Verghese, VP, Managing Director, Fossil India said, âWe are happy to bring on board Mullen Lintas to drive the creative mandate for Fossil. It is the first time we have embarked on a marketing campaign of this magnitude. We were happy to associate with the passionate team at Mullen Lintas. They demonstrated in-depth knowledge of the brand and were quick to understand and align with the brand philosophy. The aim is to co-create content to drive brand awareness around Fossil and its latest range of connected timepieces. We look forward to an interesting and insightful journey aheadâ.
The agency's Bengaluru office will be responsible for strategising, planning and execution of the campaigns.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
The appointment is in keeping with developing business needs and investment in talent development
Bindra joins Uber from Seabed 2030 where, as its founding Project Director, he led a first-of-its-kind global movement in collaboration with Japanâs Nippon Foundation, international sea floor mapping...
Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India