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Mudra South bags detergent brand Mr White’s account

19-August-2006
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Mudra South bags detergent brand Mr White’s account

Mudra South has bagged the advertising account of Mr White, one of the flagship brands of Henkel. The win is the result of DDB Worldwide gaining Henkel’s detergent portfolio. With this, Mudra South handles virtually the entire detergent portfolio of Henkel in India.

Mudra DDB is the lead agency for Henkel in the country. Henkel and Mudra have been working together in the Indian market for over 14 years. The agency manages Henko, Fa, MagiKleen Oxy and now Mr White detergent powder.

Commenting on the win, Madhukar Kamath, CEO and MD, Mudra Communications Ltd, said, “Henkel has been a key client for Mudra South for more than a decade, and it is wonderful to be working with them again on another big brand. Henko has been doing well under Mudra South’s care, I’m confident we’ll contribute to growing Mr White as well.”

S Radhakrishnan, Executive Vice-President and Head, Mudra South, added, “We have been partnering Henkel with some effective work on Henko and Fa. In fact, work on Henko has also been well awarded. We would certainly like to push that further and help Henkel achieve their objectives in the category.”

This business is on top of Mudra South’s recent appointment on UB spirits brands – Signature and Directors’ Special.

Mudra South also handles Satyam, Prestige, Home Solutions, HLFPPT, MK Switches, Malayala Manorama, RmKV Silks, Coffee Day Filter Coffee, Peter England, McDowell’s No.1, Paragon, Federal Bank, Cycle Agarbathis and The New Indian Express Group, among others.

Also see:

Global alignments help TBWA\India, Mudra bag creative duties of Henkel brands

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