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Mudra Connext appointed integrated media AOR for Plethico Pharma

22-July-2008
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Mudra Connext appointed integrated media AOR for Plethico Pharma

Mudra Connext has been recently appointed as the integrated media AOR for Plethico Pharmaceuticals Ltd. This is the second major win for Mudra Connext in less than a month, and the cumulative value of the businesses won by the agency in the past five months would be well over Rs 700 million.

Commenting on why Mudra Connext was chosen to be Plethico’s media agency, Manoj Javkar, General Manager (Consumer Product Division), Plethico Pharmaceuticals, said, “We had been looking for an agency with the right approach, which accepts challenges and proves itself by way of its work. These qualities made us want to associate with Mudra Connext as our AOR.”

On winning the account, Mubin Khan, Head-West, Mudra Connext, said, “It is always a major high to work for challenger brands. Throughout our history, we have worked with challengers and helped our clients build large brands. Plethico Pharma is on an extremely strong growth path and has a clear vision of what they want to achieve. We are happy to be their business solution partners through media.”

Chandradeep Mitra, President, Mudra Max, said, “We are delighted to partner Plethico Pharma in helping their brands challenge competition in the marketplace. We look forward to providing innovative media solutions that would help Plethico’s brands achieve success.”

Plethico Pharma is one of the leading global players focusing on herbal and nutraceutical products. The group commenced its operations in 1963 and is promoted by SA Patel, Chairman and MD of the group. Plethico aims to be a $250 million entity on a consolidated basis by the end of this year. Plethico today is well entrenched in the semi-regulated and export markets and has presence in the Indian markets in the OTC/healthcare field with brands like Travisil, Coach’s Formula, Therasil, Dr Relief, and some confectionary brands as well.

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