Top Story


Home >> Advertising >> Article

Mudra Ahmedabad wins global staffing specialist Empresaria Group

Font Size   16
Mudra Ahmedabad wins global staffing specialist Empresaria Group

Mudra Ahmedabad has won the account of international staffing specialist Empresaria Group Plc, headed by entrepreneur Miles Hunt. Mudra Ahmedabad has specialised in catering to the brand communication needs of entrepreneurs for over two decades.

In the past, it has successfully launched and nurtured brands from Paras Pharmaceuticals, Zydus Cadilla, Nirma, Electrotherm, Adani Group and a host of regional brands.

Commenting on the win, Chandan Nath, President, Mudra Ahmedabad, said, "We are proud to be associated with a group of international stature. Rather than resting on our laurels, we continue to focus on building a roster of entrepreneurial clients. Now with Empresaria on board, we have taken our business initiatives to a global level. This is a good beginning."

Miles Hunt, CEO and Founder of Empresaria, said, "I am delighted to work with Mudra Ahmedabad at such a key period in Empresaria's history. Over the past 12 months, the group has grown significantly, doubling its revenue and pre-tax profits, as well as considerably expanding its global footprint with a number of significant acquisitions in new territories. As a result, we needed to look at our brand communications to assist our business targets going forward, and have therefore appointed Mudra Ahmedabad to help us develop our brand further."

The contract covers a number of aspects related to the development Empresaria's brand communications, including the redesign of the company's website and intranet, as well as other activities.

Mudra Ahmedabad's recent new business wins include Star Cements, Gujarat Tourism and Renovau Telecom.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by