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Movements in masses; Industry players gear up

27-January-2006
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Movements in masses; Industry players gear up

The industry is bursting at its seams with activities and this can be seen in the number of appointments that have recently been made in various agencies. Where on the one hand GroupM and TBWA\India have claimed two of Initiative’s people and the agency saw some other exits as well, Initiative was quick to announce replacements and has inducted seven officials in its offices. All movements have taken place in the last couple of weeks.

Anuj Dahiya has quit Initiative and joined GroupM as Business Director. He will be reporting to Tushar Vyas. Prior to Initiative, he was with Mediaturf Worldwide as Group Manager for two years.

Another exit from the agency was that of Sunita Satpathy, who joined TBWA\India as Media Director in Mumbai. Satpathy has over 12 years’ experience and has worked on Unilever, Toyota, Coca Cola, PSI, Emirates and Allianz. Her prime responsibilty at TBWA\Media will be Standard Chartered Bank, Zandu Balm, Allianz, Finolex Cables, and Etihad Airlines among other clients. She will be overseeing the Pune media operations and will be reporting to Gopinath Menon VP, TBWA\Media.

Speaking more on this appointment, Menon said, “We were looking for a media head in Mumbai for a while and finally found Sunita as a right fit in terms of planning and buying skills, relationships with media houses, understanding of different consumer groups, and the right blend to amalgamate into the agency culture.”

In addition to these, two other people to have moved on from Initiative are Manoj Chawla and Jolene Fernandes, who has joined Lodestar Media. Too many leaving Initiative? Replied Kartik Iyer, President, Initiative, “In a head count of 140 people, four moving out is an extremely low and very normal rate of attrition that takes place in just about any organisation. But as I said, this is a very low rate of attrition and hence, indicates a positive sign for us.”

What Iyer is more excited about, however, are the professionals that he has added in the Initiative offices, “across cities”. “In addition to senior level appointments like Mani in Mumbai, we have had quite a few Media Group Heads and Media Managers added and there are still more people we are signing,” said Iyer.

V S Mani took charge of Mumbai operation this week as Vice-President. Among the people who have joined the agency’s Mumbai offices in the week are Gautam Obhan as Media Group Head and Shankar Narasimhan as Media Manager.

In Delhi, Eeshita Ghosh has been appointed as Media Group Head and Sudipto Chatterjee as Media Manager. Two other media managers – Krishnamurthy and Kushin Mukherjee – have joined in Bangalore and Kolkata.

“These are active days for the agency. We have seen new business wins in 2005 and there is much more happening in 2006 and in all, we need this kind of team in place. The good thing is that none of these appointments have been made in a hurry. We have taken our time in seeing who are the best for us and have then taken them on,” said Iyer.

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