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Motivator bags Rs 15 crore media duties for Skoda

20-January-2007
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Motivator bags Rs 15 crore media duties for Skoda

Car maker Skoda Auto has awarded its media duties to Motivator following a multi-agency pitch, where the company also reviewed its creative duties as well. However, the names of the agencies that had taken part in the pitch could not be ascertained. The size of the business is pegged in the region of Rs 15 crore.

The win was confirmed by Rajul Kulshreshtha, Country Head of Motivator. He, however, refused to divulge further details. Law & Kenneth handles the creative duties for the car maker.

Meanwhile, it is learnt that Skoda Auto will probably roll out its hatchback Fabia in India sometime this year. The company had launched Skoda Laura in 2005, which is termed as a completely new car with progressive technologies and multitude of sophisticated elements that have so far been used only in premium luxury-class segment.

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