Top Story

Home >> Advertising >> Article

Mother Dairy celebrates the spirit of "unsung mothers" in our lives

12-May-2018
Font Size   16
Mother Dairy celebrates the spirit of "unsung mothers" in our lives

Celebrating the spirit of Mother’s Day, Mother Dairy today released a celebratory video to honor the spirit of unsung mothers. These inspiring women, who may not even be a part of the family, play a major role in nurturing the child be at home or outside. These ‘mother like figures’ are the pillars for every mother as they are the support system that enables the mother to carry out her multiple tasks with confidence and peace.

Speaking about the initiative, a Company Spokesperson from Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “Nurturing a child is a great responsibility and is an emotional journey. We may not even recall many-a-times who all have helped us to grow where we are today! Through this unique video we have tried to showcase the unwavering and unconditional love each mother like figure carries in her heart. These celebratory video is an ode to the chain of women, who play an equally important role in nurturing the child.”



The video opens with a shot of a mother waking up her daughter. In the next shot, the grandmother is pampering the child to wake up and then coddling her with Mother Dairy cheese and parantha, making her a delightful breakfast as she prepares to leave for school. The mother and daughter leave home for their respective destinations to office and school. The little girl comes back from school and is greeted by the housekeeper at home where she gently listens the little girl’s heart and offers her some Mother Dairy cheese slice to keep her in content.



Later while playing at home, the elder sister is seen helping the little one with homework and reminds her about the football class and make their way to the football ground. In the next shot, the little girl hurts herself during a practice session and is attended by her coach immediately, who further comforts and encourages her to take control of the situation.



The final shot brings all the women together – Mother, Grandmother, Housekeeper, Sister and the Coach cheering for the little girl when she hits a goal at the ground. The final frame also airs the voice over saying, ‘because one mother cannot be everywhere, she needs many helping hands; on this Mother’ Day, we celebrate them all.’




This Mother Dairy celebratory video has been conceptualized, directed and produced by Momspresso and can be viewed on Mother Dairy’s social media handles, link appended below:
https://www.facebook.com/MotherDairyFreshDelights/videos/1951696454850023/

Tags Mother Dairy Mothers Day Mother's Day ads

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore