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Mirah Group appoints Perspectrum Consultancy for IMC solutions

26-September-2008
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Mirah Group appoints Perspectrum Consultancy for IMC solutions

Perspectrum Consultancy, a division of Percept Ltd, has won the business of Mirah Group. Perspectrum would bring in a 360-degree integrated marketing approach to assist the Group build strong working brands in their hospitality and entertainment verticals.

Mirah Group is a diversified conglomerate engaged in real estate development, hospitality, entertainment, wind energy generation, computer education, textiles, corporate gifting and international trading.

Commenting on the win, Evarist Rego, COO, Perspectrum, said, “Mirah Group is one of those low profile conglomerates who have built their Rs 3 billion empire without creating major buzz in the media. However, with their business focus on consumer-centric verticals like hospitality and entertainment, Mirah Group is all set to add a new chapter to their business growth. We, at Perspectrum, are very glad to have got the opportunity to create valuable assets for the Group in these two business verticals.”

Perspectrum will assist the Group in extending their arm in the entertainment industry with film-based production content, distribution, etc. In the hospitality business, Perspectrum would assist the Group to extend their existing restaurant business that comprises fine dining and fast food, along with three- and four-star hotel business to different parts of India and abroad.

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