Top Story


Home >> Advertising >> Article

Mindshare wins 'Agency of the Year in Mobile' at SMARTIES Vietnam Awards

Font Size   16
Mindshare wins 'Agency of the Year in Mobile' at SMARTIES Vietnam Awards

Mindshare Vietnam, the global media agency network part of WPP, has won the ‘Agency of the Year in Mobile’ during the first Annual SMARTIES Vietnam Awards 2014 organized by the Mobile Marketing Association.

The SMARTIES Vietnam 2014 held at the InterContinental Asiana Saigon, Ho Chi Minh City celebrates and awards best-in-class mobile work in Vietnam.

Mindshare took home top honours - winning ten awards across the various categories before landing the prestigious Agency of the Year in Mobile title. This follows Mindshare Vietnam’s success at both the Global and APAC SMARTIES.

Roopa Dhawan, Managing Director, Mindshare Vietnam, commented on Mindshare’s success, “This award is a testament to the strong team we have at Mindshare Vietnam, who embrace the Mindshare culture of speed, provocation and teamwork to deliver great work every day on behalf our clients. This is of course made more rewarding because of the strong partnerships we enjoy with our creative agency partners Ogilvy Vietnam & Lowe Vietnam, who like us, have been committed to driving excellence in this area.”

The ‘Agency of the Year in Mobile’ title is determined by the MMA Jury members from the winners of each of the award categories, and is awarded to the Agency Network who not only represents the best-of-the-best in the mobile marketing industry, but who will have a direct impact in the growth of the industry.

List of SMARTIES Vietnam Awards won by Mindshare Vietnam:

Brand Awareness

Gold -   Clear My Kool Vietnam
Bronze - Knorr Nutri Pop Quiz

Product/Services Launch
Silver – Dove Selfie

Gold – Vaseline Sundress Project
Silver- Dove Selfie

Cross Media Integration
Gold - Dove Selfie
Bronze - Clear My Kool Vietnam

Mobile App
Gold -     Clear My Kool Vietnam

Bronze - Knorr Nutri Pop Quiz
Bronze – Sunsilk 1 Million Pledge

Tags WPP SMARTIES SMARTIES Vietnam Awards MMA Roopa Dhawan

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular