Top Story


Home >> Advertising >> Article

Mindshare India Appoints Ruchi Mathur and Saket Sinha to Key Leadership Positions

Font Size   16
Mindshare India Appoints Ruchi Mathur and Saket Sinha to Key Leadership Positions

Mindshare, the prominent media agency and part of GroupM, today announced further organisational restructuring, in order to strengthen its focus on clients within each cluster, drive new capabilities and services, and bolster operations. The move is intended to help Mindshare not only improve and expand its offerings but also to increase its presence in the industry, through a precision based approach towards customer satisfaction.

Ruchi Mathur has been instrumental in the growth of Mindshare – North and her perseverance have led to the delight of clients, acquisition of several hero projects, and accolades from the industry. She has held pivotal roles leading the entire Mindshare PepsiCo team and collaborating with the larger advertising ecosystem to deliver great innovation for their brands. In her expanded remit as Senior Vice President, Client Leadership, Mindshare North & East, Ruchi will take on the responsibility of leading an additional region, and will be leading Mindshare North & East.

Under her guidance, Mindshare North & East is looking forward to boosting its operational efficiency and delivering greater outcome based business results for existing and future clients. She will also work closely with promising start ups in the region that are exploring newer models of consumer engagement, by bringing together technology, insights and platforms as they grow. Ruchi will work with Amin Lakhani President Client Leadership India in her new role.

Given the high ambition for m/Six, Saket Sinha will work with Prasanth Kumar, CEO, Mindshare South Asia, and lead m/Six India as Senior Vice President, Client Leadership, m/Six India, focusing exclusively on growing and leading the brand. Under Saket’s leadership m/Six in the last one year has acquired key clients across a variety of consumer product categories. Msix today has three offices in three zone West, South and North.

Speaking on this development, Prasanth Kumar, CEO, Mindshare South Asia, said, “Ruchi and Saket are both dynamic leaders with strong networks in the market, as well as with consumers and clients. We are very excited with the opportunities across the landscape and we are sure that the army of leadership we have in the organisation will produce great results to our clients and therefore a successful journey for us.”

Tags Marketing Media Agency Mindshare India Ruchi Mathur Saket Sinha Advertising GroupM m/Six India

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.