Home >> Advertising >> Article

Mindshare Hong Kong hires Alfred Cheng as Deputy Leader

11-September-2013
Font Size   16
Mindshare Hong Kong hires Alfred Cheng as Deputy Leader

Mindshare has hired Alfred Cheng as Deputy Leader for its Hong Kong operations. Cheng will also lead the HSBC team.

Cheng has over 20 years of agency experience in Hong Kong. He joins Mindshare from Starcom MediaVest, where he was Regional Director on Richemont (which owns 15 luxury goods brands). In the course of his career, Cheng has worked on clients such as Citibank, Sony, DHL, Colgate-Palmolive, Campbell’s Soup and more.

Mindshare has hired Cheng to front its adaptive strategy and also to take the HSBC team to the next level by diversifying the agency’s offering to the client. This move was made following the recent global HSBC review won by Mindshare for media planning and buying.

Commenting on the new appointment, Paul Gibbins, Leader of Mindshare Hong Kong said, “Alfred has previously worked in another GroupM agency, so it’s good to have him back in the family. He’s got category and industry experience, has worked on both regional and local clients and is an experienced team leader. I am confident he will be able to leads the HSBC team to even greater heights.”

Mindshare has worked with HSBC for over seven years in Hong Kong. In a recent campaign, ‘Dine and Fly’, HSBC pioneered an adaptive search campaign by leveraging Yahoo! data – the first adaptive search campaign ever done in Hong Kong. This campaign revolved around user-generated search queries on the Yahoo! engine. 

Tags e4m

Radhakrishnan Ramachandran of iStream.com is now making a comeback with a regional video network named Studio Mojo

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Leigh Terry, CEO APAC, IPG Mediabrands discusses the state of the agency in a fireside chat with BW Businessworld editor, Noor Warsia.

Shabana Azmi and Raveena Tandon spoke about issues related to gender equality and representation of women on the big and small screens at the launch of the 14th edition of BW Businessworld Marketing W...

Christina Ruggiero shared insights on brand building, the importance of brands having an edge and more at recently held BW Marketing Whitebook Summit 2018.