Top Story


Home >> Advertising >> Article

Mindshare elevates Himanshu Shekhar as CEO, ASEAN

Font Size   16
Mindshare elevates Himanshu Shekhar as CEO, ASEAN

Mindshare, the global media agency network that is part of GroupM and WPP, has appointed Himanshu Shekhar as CEO, ASEAN division. By appointing Shekhar as CEO, ASEAN, Mindshare aims to provide greater momentum and focus to scaling up services, and will work closely with marketers to unlock higher growth for them.

A seasoned Mindshare talent, Shekhar has lead the Mindshare team in Indonesia since 2012 and has energized the market with focus on new media and partnerships.

In his new role, Shekhar will continue to be based in Jakarta as CEO Indonesia but will also lead, transfer best practice and bring new services to all ASEAN offices: Singapore, Vietnam, Thailand, Malaysia, and the Philippines in addition to launching Mindshare’s operations in new markets of Myanmar and Cambodia.

Recognizing the increasing need for marketers to tap into the growing consumption potential in the ASEAN region, especially Myanmar and Cambodia, Mindshare has consolidated resources to provide customized marketing communication solutions for them in the ASEAN region.

Tags WPP HImanshu Shekhar

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)