Live.Me to begin broadcasting shows in May
.jpg "We plan to double our growth between now and the end of next year: Co-founder, Treebo")
We plan to double our growth between now and the end of next year: Co-founder, Treebo
HT and The Print to share each other’s ‘best work’
Times Group launches ET Prime, a members-only business news website
Zee Network claims highest viewership share of 18 per cent
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Milestones are not set or based on numbers, they only show you the direction: Rajesh Kamat
“Milestones are not set or based on numbers, they only show you the direction. The reach also matters. It’s easy to aim 350 GRPs, but what does it really mean? It means nothing if you don’t know what kind of audiences you are looking at - the stickiness they generate and the kind of shows they watch on your channel,” says Rajesh Kamat, CEO, Colors.
.jpg "We plan to double our growth between now and the end of next year: Co-founder, Treebo")
Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.
The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)
.jpg "Wavemaker and Mercedes-Benz India release webseries, Rushes")
Rushes captures adrenaline-pumping activities in their most native forms in India
In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...