Top Story


Home >> Advertising >> Article

Milano Impex wins sole marketing rights of international footwear brand ‘Egle’

Font Size   16
Milano Impex wins sole marketing rights of international footwear brand ‘Egle’

The Delhi High Court has given its final verdict in favour of Delhi-based Milano Impex Pvt Ltd to market international footwear brand Egle in India. The year-long dispute over the ownership of the brand between the current brand licensee Milano Impex and Egle Footwear, which is the company that initially brought the brand, thus comes to an end.

According to the judgement given by the Delhi HC, Milano Impex Pvt Ltd has received the sole right of using the trademark Egle in respect of the footwear, or claiming to be the proprietor of the said mark, in any way whatsoever.

Egle is a brand of shoes that originated in Europe and styled by the leading designers from Italy. It is available in India at all premium footwear stores across the country including Metro Shoes, Regal, INC 5 and others. Egle has made its mark in the style segment in around five countries across the globe and sells more than 1.6 million pairs annually.

The brand had been introduced in India in 2003 by Egle Footwear Pvt. Ltd, a company jointly promoted by Alok Rai, Managing Director, Milano Impex Private Ltd, and former Director of Egle Footwear Pvt Ltd; and Rattan Tandon, Director, Egle Footwear Private Ltd. Since last year the matter was pending in the high court of Delhi for the ownership of trademark after a dispute between the management.

Upon winning the brand war, Milano Impex Pvt. Ltd’s Rai said, “Through strong product lines, innovative advertising and diversified distribution channels, our sole objective now would be to profitably grow Egle’s worldwide operations while leveraging the brand, which is one of the most recognised names of the footwear industry worldwide.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube