Top Story


Home >> Advertising >> Article

Michelin unveils maiden TVC -'Safely Ahead'

Font Size   16
Michelin unveils maiden TVC -'Safely Ahead'

Michelin has announced the launch of its first television commercial in the country. Themed ‘Safely Ahead’ this pan India campaign with the iconic Michelin man will make its debut on Indian television channels soon.

The campaign, which has been produced for Television as well as for digital advertising, will highlight Michelin’s ability to provide safer mobility for motorcyclists and scooter riders.

The campaigncenters around three elements that Indian riders negotiate daily while using their motorcycles and scooters:

·         Bad roads: dictate the fitment of robust tyres.

·         Wet roads: requiregood grip.

·         Braking: stopping ability to minimise braking distances.

During the unveiling of the campaign in Mumbai India, Gary Guthrie, President, Michelin 2-Wheel Tyre Division said, “We recognize that the young generation of India today, are always mobile and desire better and safer performance from their bikes.Our Michelin Man, ’Safely Ahead’campaign illustrates how our two wheel tyres designed specifically for Indian riders, comes with unbeatable all-round safety, road-holding, braking and overall riding pleasure that they expect from Michelin.” He further added, “One of our strategic two wheel growth objective in India is to strengthen our position in one of the fastest growing markets in the world. The ‘Safely Ahead’campaign is an effort towards achieving this key objective."

The TV advertisements will be seen on major national cable networks in India that would include general entertainment, movies and sports channels. It will also be aired on major regional channels across the country. 

The campaign was conceptualized by Publicis India. In Efecto, the French 3D animated film specialist executed the animation.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3