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Meridian starts operations in Delhi

11-June-2008
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Meridian starts operations in Delhi

Ogilvy & Mather, as part of its continued growth and investment strategy to address the increasing needs of clients and the growing market, has just announced the launch of the Delhi operations of Meridian Communications. Meridian in Delhi will be a 360 agency from inception, and will be headed by Sunil Verma, Vice-president.

Meridian Delhi has already added DLF Pramerica and Unitech to its client portfolio.

The Delhi operations would further strengthen Meridian which already has a presence in Mumbai and Bangalore. The agency works with a client portfolio that includes Axis Bank, Arvind Mills, Dockers, Himalaya Drug Company, Optimix from the ING Group, Anand Rathi Group and ITC Personal Care division to name a few. Meridian also works with the INX Group and has created the launch communication for the 9X entertainment channel.

Sanjay Thapar, President, O&M Delhi, said, “We are delighted to have Meridian start its operations in Delhi. This is a critical and strategic market and Meridian will now be looking to go beyond traditional advertising with a team that knows how to create thought leadership campaigns and link those campaigns with concrete results."

Added Jossy Raphael, Creative Director, Meridian Communications, ”We are extremely excited about the opportunities in this market and the opening of Meridian in Delhi enhances our already strong foothold in the northern region.”

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