Top Story

e4m_logo.png

Home >> Advertising >> Article

Medulla Communications creates history - bags Healthcare Agency of the Year; sweeps 7 metals in Pharma Lions

20-June-2016
Font Size   16
Medulla Communications creates history - bags Healthcare Agency of the Year; sweeps 7 metals in Pharma Lions

Medulla Communications from India has created history at Cannes Lions; it has bagged the ‘Healthcare Agency of the Year’ for the first time in history for any Indian agency.

“This is a dream come true for all for us, after we came third last year with no planning or working towards it, we really owed it to ourselves to work towards becoming the number 1 agency. So it was actually a focused effort; and studying last year’s winner, it seemed impossible, but it isn’t,” said Praful Akali, Founder & Managing Director, Medulla Communications.

Out of 58 entries in the Cannes Lions Pharma category, the agency took home seven Lions. Medulla bagged 2 Gold Lions for its work “Last Words” in the Education and Awareness category (Integrated Campaign and Digital: Online Video) for its client Indian Association of Palliative Care (IAPC).

“The way the Indian contingent is reacting is heart-warming, it really is a victory for India. I hope Indian agencies can be winners at all award shows.  I think this is a great start for India and I hope we have opened by the way for Indian advertising agencies to win big this year at Cannes,” expressed Amit Akali, Managing Director & Creative Head at What’s Your Problem.

The agency also won 2 Silver Lions for its campaigns for GlaxoSmithKline (GSK) and IAPC.  Medulla Communications further won 1 Bronze Lion for its campaign “Slums (Housing Colonies) for Worms” for GSK and 2 Bronze metals were bagged for “ADHD Symptom Stamps” campaign for Johnson & Johnson.  Medulla Communications was India’s lone entrant to the Pharma Lions shortlists.

 

Tags Cannes Lions Health Pharma Medulla Communications GlaxoSmithKline Indian Association of Palliative Care Johnson & Johnson

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients