Top Story


Home >> Advertising >> Article

Mediaware Infotech launches application software ERP for advertising & media industry

Font Size   16
Mediaware Infotech launches application software ERP for advertising & media industry

Mediaware Infotech has launched single Enterprise Resource Planning (ERP) for the advertising, broadcasting, publication and outdoor media industries. The company has announced a slew of software modules, designed as ERP modules for various players of the advertising and media industry. This is probably the first time that an ERP has been announced for an entire industry rather than for a vertical segment.

Prasun Kumar, Sales Head, Mediaware Infotech said, “The company has been specialising in solutions for the advertising and media business for more than a decade. So it makes imminent sense for us to take this initiative.”

Mudit Raniwala, Head-Web Development, Mediaware Infotech, added, “Apart from giving our clientele the benefits of latest web-based technology, we will offer flexible office configuration, like centralising an operation in a single location, with innovative technologies built-in to the system. Technologies like message-broking servers, web crawlers, built-in business chat and mail servers, multi-media content managers will play vital role in new generation applications.”

Besides offering IT solutions, Mediaware Infotech is actively involved in consultancy for various aspects of advertising and media, including consultancy for setting up of channels to systems for streamlining marketing and sales, as well as technology platforms for e-sales. Its media database group offers current media knowledge databases to help keep an update on industry developments.

“Of course, we cannot expect 100 per cent market share. But with this design approach, we will certainly offer the much-needed superior, on-the-fly integration with third-party softwares and databases,” said Deepak Chheda, Vice-President, Mediaware Infotech.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)