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Mediascope partners with Air India for in-flight magazine ‘Corporate’

18-May-2007
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Mediascope partners with Air India for in-flight magazine ‘Corporate’

Air India and Mediascope Publicitas have launched ‘Corporate’, a new bimonthly in-flight business magazine for first class and business class passengers flying on Air India. Corporate is a first for the in-flight world. It is a targetted in-flight magazine designed to engage affluent first and business class passengers on Air India, and is a business-lifestyle magazine that highlights the changes that are taking place in corporate India.

“Contributions from well-known names in the media, business and the government go beyond the cliché global India headlines and offer in-depth analyses of the where’s, why’s and how’s behind the news. Through ‘Corporate’, readers will meet the movers and shakers who are leading the charge in India, and be given a glance at what’s coming next and how they can benefit,” said Peter Morgan, COO-Content, Mediascope.

To help create the editorial vision, the magazine has assembled a team of creative professionals. Nitin B Rao, a University of Mysore graduate who brings 25 years of industry experience into the mix, will serve as Editor. Art Director is Faruqui Jaan, a 16-year graphic design veteran. The contributing writers have been published in well-known magazines as India Today, Business India, Economic Times and Business Standard. Corporate’s content will include topics such as finance, personal investment, personality profiles, fashion and lifestyles.

“Corporate is a dream-come-true for marketers who were looking at clearly segmenting their target audience. This is the first-ever media vehicle specifically targetting the ever affluent and influential first and business class international travellers,” informed Raja Gupta, COO, Mediascope Publicitas.

Speaking about the launch, V Thulasidas, Chairman and MD, Air India, said, “Corporate comes at an opportune time when India is going through a transition. Age-old rules are being rewritten, and replaced with new ones that only recognise professionalism and hard work. I am sure passengers will capture the same, and feel the pulse of the changing India through Corporate.”

Mediascope Publicitas is a player in the creation of custom magazines. In its kitty, the company has titles like ‘Namaskaar’ -- Air India’s in-flight magazine; ‘24K RI’ and ‘24K NRI’ -- customer lifestyle magazines produced for Citibank; ‘India Now’ -- a business magazine for India Brand Equity Foundation that builds the ‘India’ brand to the world and contributes to the country’s thriving growth; and ‘Weekend Cookbook’ -- a 100-page, 1,00,000 circulation supplement distributed by Khaleej Times in the UAE.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)