Top Story


Home >> Advertising >> Article

MediaCom wins Urban Ladder's media mandate

Font Size   16
MediaCom wins Urban Ladder's media mandate

MediaCom has been appointed as the media AOR for Urban Ladder, the online furniture company. This win follows a year of big wins for Mediacom – Tata DoCoMo, Future Group,, Roche, Medimix and Mead Johnson - with a combined billing value of over Rs 500 crore.

Confirming the development, Rajiv Srivatsa, COO & Co-founder, Urban Ladder said,  “For the last couple of years, our marketing has been primarily through digital media. We're now excited to reach out to a larger audience and communicate our design philosophy and vision of making millions of Indian homes beautiful. We believe that Mediacom's expertise across media platforms will be of immense help in brand Urban Ladder's journey.”

Sriram Sharma, General Manager - South, MediaCom India, who led the pitch, says, “We are thrilled to partner with Urban Ladder.  The team is excited and is looking forward to working with one of the fastest growing startups in the country that is redefining the way Indian homes look.” 

Tags MediaCom Urban Ladder Rajiv Srivatsa Sriram Sharma

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.