Close on the heels of bagging the accounts of Volkswagen and Aegon Religare Life Insurance, MediaCom has now won the media duties of Multi Commodities Exchange of India (MCX). MCX is an independent and de-mutualised player in the space that has recently begun to concentrate on its communication. Industry sources have pegged the business at around Rs 10 crore.
Neither the client nor the agency was available for comments at the time of filing the report. However, sources close to the development informed that the win came in the wake of a multi-agency pitch. Details on the other agencies in the fray were not available.
Recently, MCX had signed on Lowe as its creative agency. Reportedly, prior to this, the media buying and planning for MCX was done in-house. Sources further informed that MCX intended to use a mix of traditional and below the line media for its communication.
The objective is also to build the multi commodities domain in addition to creating further awareness around MCX itself. MCX offers a spectrum of opportunities to a cross section of participants, including producers, traders, corporates, regional trading centres, importers, exporters, cooperatives and industry associations.
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