Top Story


Home >> Advertising >> Article

MediaCom loses one more to OMD, VIP Undergarments switch to latter; account size Rs 15 crore

Font Size   16
MediaCom loses one more to OMD, VIP Undergarments switch to latter; account size Rs 15 crore

The OMD growth story seems to be happening, for now, at the expense of MediaCom. VIP Undergarments, the flagship brand of Maxwell Industries, has shifted its duties from MediaCom to OMD. The account size is pegged in the vicinity of Rs 15 crore. The VIP Undergarments account win was not preceded by any multi-agency pitch. OMD’s MD, Jasmin Sohrabji has confirmed the development.

OMD would be handling all the sub-brands under the VIP label, which include VIP Frenchie, VIP Frenchie X and VIP Feelings.

The other OMD wins in its one year of operations in India include Parle Agro, Johnson & Johnson, Ambuja Cement and Motilal Oswal. All these businesses, before their moved to OMD, were handled by MediaCom.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube