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Media Review 09: Of positive changes, newer horizons in the year ahead for media industry

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Media Review 09: Of positive changes, newer horizons in the year ahead for media industry

The Bombay Ad Club conducted its annual event, ‘Media Review 2009’, in Mumbai on July 17. Ad Club President Bhaskar Das and Lodestar Universal’s Shashi Sinha ensured that the evening brought together some of the most prominent names of the Indian media services industry to review various mediums in the year gone by, and the overall issues that the media industry in India is facing.

Presenting in the order of the smallest to the largest mediums, the line-up began with R Gowthaman, Leader, Mindshare South Asia, who spoke on digital media. For Gowthaman, the need of the hour was for media planners to understand technology behind platforms like MySpace, Facebook, and so on, and invest in research for the mediums.

Mudra Max’s CEO, Pratap Bose, spoke on the out-of-home media and sponsorships. He also spoke of the short-sightedness of both media owners and agencies in the OOH medium, and how parameters such as Return on Objectives rather than just Return on Investments was making sense for factors like sponsorships. He informed that he saw the telecom sector understanding, and growing these mediums significantly in the time to come.

Jasmin Sohrabji, Managing Director, OMD India, brought print under the scanner, where she discussed the growth of newspapers and magazines in the last year. Sohrabji spoke on the journey of publications from newspapers to news-providers, and said that while there was no doubt that the last year was about challenges, it was also about positive changes.

Nandini Dias, COO, Lodestar Universal, spoke on television and radio. She took the audience not only through the ‘rearview’ mirror, but also on what was seen on the ‘shield’ for the two mediums.

Madison Media’s Group CEO, Punitha Arumugam, spoke on the larger issues that the industry was facing. Arumugam compared these to the seven deadly sins and explained how clients, media owners and media agencies were all constantly committing these sins.

Visit on July 20, 2009 for a detailed session-by-session coverage of the Media Review 2009.


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