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RAM Week 18: Fever FM dominates In Mumbai and Delhi

25-May-2018
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RAM Week 18: Fever FM dominates In Mumbai and Delhi

Week 18 of the RAM ratings saw Radio Mirchi maintaining its top spot while Fever FM replaced Big FM at the second spot in Kolkata. There was no change in the top positions in the other three markets, with Fever FM continuing to lead in Mumbai and Delhi and Radio City retaining leadership in Bangalore.

In Mumbai, there was no change in the first four slots. In the universe of 12.2 million listeners, Fever FM held on to the first position with 16.7 per cent share, followed by Radio Mirchi on the second spot with 13.7 per cent share. Big FM climbed to the third spot with 12.6 per cent while Radio City slips to the fourth spot by a close 12.5 per cent. Radio Nasha retained its fifth spot with improved 10.8 per cent. In this market, early morning, followed by mid-morning and night time band, observed the highest listenership in total radio.

In Delhi, Fever FM and Radio City held on to the first and second positions respectively. In the universe of 16.5 million listeners, Fever FM bagged a share of 18.7 per cent and Radio City captured a share of 13 per cent. Radio Mirchi, with a share of 12.4 per cent, snatched the third spot from Radio Nasha, which slipped to the fourth spot with a share of 12.1 per cent. The fifth spot was retained by AIR FM2 Gold at a share of 10.2 per cent. In this market, early morning followed by mid-morning and night time band observed the highest listenership in total radio.

The Bangalore market recorded no change in the top five positions. In the universe of 5.3 million listeners, the first spot went to Radio City with 25.1 per cent share. The second, third, fourth and fifth spots were retained by Big FM, Radio Mirchi and Fever FM and AIR FM1 Rainbow, respectively. Big FM had a share of 17.5 per cent, Radio Mirchi 17 per cent and Fever FM 13.8 per cent. AIR FM1 Rainbow bagged a share of 6.5 per cent. Evening followed by night and afternoon time band observes highest listenership on total radio.

In Kolkata, Radio Mirchi continued to be in the top position from Fever FM. Radio Mirchi recorded a share of 18.6 per cent in the universe of 9.1 million listeners, while Fever FM charted to the second spot with 18.4 per cent. Big FM slipped to the third slot with 17.9 per cent. The fourth and fifth positions were retained by Aamar FM and Red FM 93.5 with a share of 9.7 per cent and 9.5 per cent, respectively. Mid-morning followed by afternoon and morning time band

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