Top Story


Home >> Advertising >> Article

Media agencies all geared for Festival of Media 2009

Font Size   16
Media agencies all geared for Festival of Media 2009

Shortlists have been announced for the Festival of Media 2009, a global festival of media creativity and innovation to be held in Valencia. Five Indian media agencies have made it to this shortlist – Starcom with two entries, and Madison Media, MediaCom and ZenithOptimedia with one entry each.

In all, there are 29 categories, which are further broken into 19 campaign categories and 10 media owner categories. In its third year, the Festival of Media is launching a new global awards programme designed to reflect the radical changes taking place in the communications business.

The Festival of Media Awards (FMAs) recognise creative use of media and effectiveness as well as media owner innovations and is designed to provide a showcase for the best in media thinking from around the world. The final winners would be announced at the Festival of Media in Valencia on April 19-21.

This year, Starcom Worldwide India and Starcom MediaVest India have two entries that have made it to the shortlist. The entries are for ‘How Rural India Grew to love Tide’ and ‘Head & Shoulders’ for P&G in the Best Event/Activation category. On having made it to the shortlist, Sandeep Lakhina, Managing Director, India - West & South, Starcom Worldwide, said, “We are definitely very excited with the two entries making it to the shortlist. Festival of Media Valencia 2009 is one of the few awards that are awarded on the effectiveness of communication with the criteria of recognising the growth of the business to a particular client.”

On the chances of the entries bagging metals, Lakhina said that making it to the shortlist was a great achievement in itself, but the agency was definitely gung-ho about the Festival. Lakhina further said that it was as yet undecided whether he would be attending the Festival.

MediaCom’s ‘India Votes: To shave or not’ campaign for P&G’s Gillette Mach3 has been shortlisted in the Branding Bravery category. Divya Gururaj, MD, MediaCom, explained, “We are definitely gung-ho about the entry making it to the shortlist at the Festival of Media. We have very high expectations for the entry as it had also won an award at the internal MediaCom ‘Results Award’.” Gururaj confessed that she would not be able to make it to the media awards at Valencia.

Basadutta Chowdhury, CEO, Madison Media Plus & Platinum Media, is keeping her fingers crossed for her agency’s entry, the ‘Condom’ campaign for BBC World Service Trust, which has been shortlisted in the Best Communications Strategy category. “I am very much looking forward to the Festival as I will be attending the awards at Valencia,” she said.

The other agency that has made it to the shortlist is ZenithOptimedia for its ‘Serena’ campaign for Hewlett-Packard in the Best Event/Activation category.

The shortlist:


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.