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Media Abbys 2014: Lodestar UM leads with 11 metals; Grand Prix for PHD

30-May-2014
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Media Abbys 2014: Lodestar UM leads with 11 metals; Grand Prix for PHD

Goafest 2014 got underway from today, May 29, 2014. Media and Publisher Abbys are the first of the Abby Awards to be announced.

Lodestar UM has won the maximum number of metals at the Media Abby Awards at Goafest 2014. The agency’s total metals tally stood at 11, which comprised of two Golds, three Silvers and six Bronzes. Lodestar UM bagged a Gold in the Best Use of Sponsorship category for Tata Safari Storme 24 and in the category of Pro Bono Marketing for Support My School. The agency won a Silver in the Experiential Including Large Events category for Amul.

Mindshare and Maxus India occupied the second spot, taking home seven metals each. Mindshare’s tally included two Golds, three Silvers and two Bronzes. Maxus bagged six Silvers and one Bronze.

Milestone Brandcom and PHD India stood jointly in the third position with a metal count of five each.

PHD India is the only agency to bag a Grand Prix in the Best Digital Content Strategy category for BeBeautiful.

Madison Media Pinnacle has won three metals – one Gold, one Silver and one Bronze. The agency won the Gold in the Best Use of Ambient Media category for Cadbury Dairy Milk. The Silver was bagged in the Best Use of Integrated Campaign category for Cadbury Dairy Milk - The Grand Mishti wedding, while the Bronze was won for Cadbury Celebrations in the Best Digital Content Creation Strategy category.

The year 2014 has seen a substantial increase in the number of entries received. Out of the 619 entries, 150 were shortlisted. The mechanism for judgment has been extremely transparent and fair, with jury verification and scanning at every stage of selection. Each jury member judged at their own pace and individually, and discussed it later.

 

MEDIA ABBY AWARDS 2014 AT GOAFEST

Best Use of TV
COMPANY NAME / AGENCY BRAND NAME CAPTION AWARD
Lodestar UM Tata Safari Storme Safari Storme 24 - The Real Action Hero SILVER
Lodestar UM Brahmi A Recap To Remember BRONZE
Best Use of Cinema
Maxus Nokia Lumia 720 The Great Escape SILVER
Lodestar UM Amul Milk Piyo Doodh - Bhaag Milkha Bhaag SILVER
Best Use of Newspapers & Magazines
Lodestar UM Tata Safari Storme Tata Safari - Wheel of Adventure BRONZE
Lodestar UM Kansai Nerolac Nerolac Color Palette BRONZE
Best Use of Outdoor
Milestone Brandcom McDonalds (Hardcastle Restaurants Pvt. Ltd.) Double Burger GOLD
MOMS Outdoor Media Solutions Pvt. Ltd. Keo Karpin "Bad Hair" SILVER
DDB Mudra Max Country Inn And Suits ( Gurgaon NH8 ) Earth Hour - Happy Hour BRONZE
Best Use of Ambient Media
Milestone Brandcom McDonalds (Hardcastle Restaurants Pvt. Ltd.) Double Burger GOLD
Madison Media Pinnacle Cadbury Dairy Milk The Sweet Mishti Love Story GOLD
Mindshare Kellogg's Kellogg's Breakfast Cabs SILVER
Milestone Brandcom ABP News Aap Ko Rakhe Aage BRONZE
Best Use of Special Events & Stunts/Live Advertising
Milestone Brandcom MC Donalds ( Hard Castle Restaurants Pvt Ltd ) Double Burger SILVER
Milestone Brandcom ABP News Aap Ko Rakhe Aage SILVER
Lodestar UM Amul How Amul Made 1Lac People Consume 50 Litres Of Ice Cream In A Single Day! BRONZE
Best Use of Radio
Mindshare Idea Cellular Idea 121- The IVRS radio station SILVER
Best use of Sponsorship
Lodestar UM Tata Safari Safari Storme 24 - Redefining The Rules Of Sponsorship GOLD
DDB Mudra Max Prestige Urban Cook SILVER
Best Use of Branded Content
PHD India BeBeautiful Vlog-On! GOLD
Madison Media Infinity Asian Paints Har Ghar Kuch Kheta Hain SILVER
Maxus Tata Tea Gold Power Of 49 - How A Cause Became The Central Theme At IIFA SILVER
Lodestar UM Amul Amul's Utterly Impactful Journey BRONZE
Best Use of Digital Search
No Awards
Best Use of Social Media
PHD India BeBeautiful Vlog-On! GOLD
Hungama Digital Media Entertainment Pvt. Ltd Krrish 3 Krrish 3 GOLD
Mindshare Van Heusen Most Fashionable Professional BRONZE
Best Use of Digital Display Advertising
SMG Covonix Samsung India Electronics No Touch Banner GOLD
Maxus Tata Sky+ HD Making Complex Simple And Simple Magical SILVER
Maxus Tata Sumo Gold India's First Simulated Test Drive In A Banner! BRONZE
Best Digital Content Creation Strategy
PHD India BeBeautiful BeBeautiful GRAND PRIX
Mindshare Horlicks 12,922 Days Of Tutoring In Just 42 Days SILVER
Madison Media Pinnacle Cadbury Celebrations Song for Sisters BRONZE
Best Use of Digital as a Medium
Mindshare Horlicks 12922 days of free tutoring in just 42 days GOLD
Maxus Center Fresh Center Fresh Gum Charades - Zubaan Pe Lagaam SILVER
Best Use of Mobile Media
PHD India Hindustan Unilever Kan Khajura Tesan GOLD
Maxus Nokia Lumia 720 The Great Escape SILVER
TELiBrahma tech. Pvt Ltd Coca - Cola Happy Hours- Redefined BRONZE
Specialist Categories - Youth Marketing
Mediacom Commu. Pvt. Ltd. Gillette Shave Or Crave GOLD
Isobar India Philips Philips MTV MPowerPack Challenge SILVER
Maxus Vodafone India Selfie 2.0- World's Biggest Selfie Photograph SILVER
Madison Media Ceat 2 Wheeler Tyres Ceate MTV chase the Monsoon BRONZE
Specialist Categories - Pro Bono Marketing
Lodestar UM Coca Cola Support My School GOLD
Lodestar UM Coca Cola Spreading Ummeedo Wali Dhoop BRONZE
South Asia Category - Special Award - Best Use Of Integrated Campaign
Mindshare-Pakistan Dalda Cooking Oil Mothers win the Elections! GOLD
Mindshare Srilanka Sunlight Detergent Powder It's Raining Roses SILVER
Best Use Of - Integrated Campaign
Madison Media Pinnacle Cadbury Dairy Milk The Grand Mishti Wedding SILVER
PHD India Hindustan Unilever Kan Khajura Tesan SILVER
Mindshare ABP News Dekhte Hain Kaun Nahin Sunega BRONZE
Best Use Of - Experiential Including Large Events
Mindshare Closeup Gel Toothpaste Closeup Reuniting One Tag At A Time! GOLD
Lodestar UM Amul How Amul Made 1Lac People Cosume 50 Litre Of Ice-cream In A Single Day! SILVER
GOAFEST MEDIA ABBY AWARDS 2014
SUMMARY OF METALS TALLY
SR NO NAME OF THE AGENCY GRAND PRIX GOLD SILVER BRONZE TOTAL
1 DDB Mudra Max 0 0 1 1 2
2 Hungama Digital Media Ent. Pvt. Ltd 0 1 0 0 1
3 Isobar India 0 0 1 0 1
4 Lodestar UM 0 2 3 6 11
5 Madison Media 0 0 0 1 1
6 Madison Media Infinity 0 0 1 0 1
7 Madison Media - Pinnacle 0 1 1 1 3
8 Maxus 0 0 6 1 7
9 Mediacom Communications Pvt. Ltd. 0 1 0 0 1
10 Milestone Brandcom 0 2 2 1 5
11 Mindshare 0 2 3 2 7
12 Mindshare Pakistan 0 1 0 0 1
13 Mindshare Srilanka 0 0 1 0 1
14 MOMS Outdoor Media Solutions Pvt. Ltd. 0 0 1 0 1
15 PHD India 1 3 1 0 5
16 SMG Covonix 0 1 0 0 1
17 TELiBrahma Technologies Pvt Ltd 0 0 0 1 1
    1 14 21 14 50

 

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