Top Story

e4m_logo.png

Home >> Advertising >> Article

MEC wins the media mandate for FreeCharge

04-September-2014
Font Size   16
MEC wins the media mandate for FreeCharge

MEC has been appointed as the media agency for FreeCharge, a leading online platform for recharge, utility payments, promotions and couponing.

The agency has already started work on the account, confirm sources. The media mandate includes, traditional as well as a part of the digital.

Lowe Lintas and Partners is the creative agency on record for the account.

Its recent campaign, ‘Recharge nahin… FreeCharge’ depicts FreeCharge’s core proposition of being an ally for the youth and how it plans to alter the recharge landscape in India by offering rewarding coupons and offers. The campaign is live online and will soon be seen across other traditional media.

Tags MEC FreeCharge

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular