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McDonald’s to pump in Rs 400 crore for expansion; Unveils special logo to mark 10 years in India

20-April-2006
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McDonald’s to pump in Rs 400 crore for expansion; Unveils special logo to mark 10 years in India

McDonald’s India has been in India for 10 years now, and to commemorate the special occasion, the fast food major has unveiled a new logo especially for the Indian market. The well-known double arch has been done up with marigold flowers with the Indian Tri-colour on top of it.

As part of its new plans, the company will be expanding to Eastern India as well as non-metro cities within this year.

Speaking on the occasion, McDonald’s India, JVP and Managing Director, Vikram Bakshi, said, “The relevant factors that played a significant role in the company’s success and helped define food retailing in India were our understanding of the Indian consumer and Indian culture, our quest to make the brand relevant to the Indian consumer and our collaborative approach with our suppliers and vendors. This triggered the kind of growth we have witnessed and is a testament to what we have achieved in the last 10 years elevating us to a position of leadership in the industry. I believe this strength will carry us in the future.”

He added, “We will be investing about Rs 400 crore in India. Besides expanding to East India and non-metro cities, we are also planning to open 25 restaurants in cities like Benaras, Amritsar, Patiala, Jhabli, Greater Noida, Delhi-Jaipur highway, and Kolkata over the next two years. Currently, we have 86 restaurants in India. We are also going to increase our workforce by 800 people this year.”

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The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)