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McCann leads with nine shortlists at Adfest 2018; BBDO & Black Swan Life secured three each

21-March-2018
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McCann leads with nine shortlists at Adfest 2018; BBDO & Black Swan Life secured three each

McCann Worldgroup India has emerged as the top contender from India with nine out of 19 shortlists secured by India at Adfest 2018. BBDO India and Black Swan Life secured three shortlists each. Finalists have been announced across 15 categories. Indian agencies have secured shortlists in categories: Design, Direct, Effective, Film Craft, Film, Integrated, Interactive, Media, Outdoor, Print Craft and Promo. 


Here are the shortlists so far: 

DESIGN LOTUS

PRODUCT DESIGN: INNOVATIVE & SUSTAINABLE DESIGN


IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, AFGHANISTAN by MCCANN WORLDGROUP INDIA

DIRECT LOTUS

BEST USE OF DIRECT AMBIENT: SMALL SCALE

PAYTM SWEET CHANGE by MCCANN WORLDGROUP INDIA, 

DIRECT CAMPAIGN FOR RETENTION/LOYALTY

IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH by AFGHANISTAN MCCANN WORLDGROUP INDIA, 

EFFECTIVE LOTUS

EFFECTIVE LOTUS - CAMPAIGN SUCCESS


ARIEL MATIC'S DADS #SHARETHELOAD  by BBDO INDIA, MUMBAI 

 

FILM CRAFT LOTUS

CINEMATOGRAPHY


TEA SOCIETY of SOCIETY TEA by BLACK SWAN LIFE, MUMBAI

 

ORIGINAL MUSIC SCORE

TEA SOCIETY for SOCIETY TEA by BLACK SWAN LIFE, MUMBAI

VIVEL LOTUS OIL SOAP for VIVEL by OGILVY GROUP, MUMBAI


FILM LOTUS

COMMUNICATION MEDIA & PUBLICATIONS

INTENSITY for JAGRAN FILM FESTIVAL by MCCANN WORLDGROUP INDIA, MUMBAI

 

INTEGRATED LOTUS

MIRINDA'S RELEASE THE PRESSURE by BBDO INDIA, GURGAON BBDO INDIA, MUMBAI

 

INTERACTIVE LOTUS

USE OF SOCIAL

TATA CAPITAL SALAAM LOANS for TATA CAPITAL FINANCIAL SERVICE by LEO BURNETT, MUMBAI

 

MEDIA LOTUS

BEST USE OF AMBIENT: SMALL SCALE

IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, AFGHANISTAN by MCCANN WORLDGROUP INDIA, MUMBAI

PAYTM'S SWEET CHANGE BY MCCANN WORLDGROUP INDIA, MUMBAI

BEST INTEGRATED MEDIA CAMPAIGN

#KINDNESSISCASHLESS (INTEGRATED) VISA INDIA by BBDO INDIA, MUMBAI

OUTDOOR LOTUS

AMBIENT: SMALL SCALE

IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, AFGHANISTAN by MCCANN WORLDGROUP INDIA, MUMBAI 

 

AMBIENT: LARGE SCALE

WATCHING POSTERS for PANASONIC CCTV CAMERAS by TAPROOT DENTSU, MUMBAI


POINT OF PURCHASE (POP) DISPLAY

WATCHING POSTERS for PANASONIC CCTV CAMERAS by TAPROOT DENTSU, MUMBAI

 

PRINT CRAFT LOTUS

BEST USE OF PHOTOGRAPHY 

PARROT for SOCIETY TEA by BLACK SWAN LIFE, MUMBAI

PROMO LOTUS

EXPERIENTIAL & EVENTS

PAYTM'S SWEET CHANGE by MCCANN WORLDGROUP INDIA, MUMBAI 


AMBIENT PROMOTION: SMALL SCALE

IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, AFGHANISTAN by MCCANN WORLDGROUP INDIA, MUMBAI

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