Top Story

e4m_logo.png

Home >> Advertising >> Article

McCann concludes USAID’s ‘Saathi Bachpan Ke’ project in 3 districts of UP

16-July-2010
Font Size   16
McCann concludes USAID’s ‘Saathi Bachpan Ke’ project in 3 districts of UP

McCann Momentum, together with McCann Healthcare and Weber Shandwick, has recently completed ‘Saathi Bachpan Ke’, a USAID diarrhoea management programme carried out in three districts of Uttar Pradesh. The three agencies were involved in advertising, activation and PR of the social cause, while it was implemented by Abt Associates.

Ajay Sharma, Director, McCann Momentum, told exchange4media, “Saathi Bachpan Ke was a diarrhoea management programme, which was executed through three integral parts – Hand Washing With Soap, Usage of Clean Water and ORS Solution for Diarrhoea Management. The programme was focused on children below 5 years and care givers.”

The programme was launched on the occasion of World Water Day. The work on the project began in November 2009 and concluded last month. The activity took place in three districts of Uttar Pradesh – Kanpur, Lucknow and Varanasi. The programme involved key stakeholders, local authorities and some celebrities.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.