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McCann bags creative duties of Hindware and Saavn

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McCann bags creative duties of Hindware and Saavn

McCann, Delhi, has added Hindware to its portfolio, and McCann, Mumbai, has bagged the creative mandate for Saavn. All wins have been recorded in a multi-agency pitch.

HSIL, which owns brand Hindware, launched its television commercial with Shah Rukh Khan this month.

Saavn collaborated with Prasoon Joshi and his team at McCann to help drive the music company’s advertising campaign. The first campaign created under the association is on air now and features a comical series of five spots that promote Saavn’s innovative social features – Tag, Chat, Follow, and Share.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)