Top Story


Home >> Advertising >> Article

Maxus wins media duties of Deccan Chronicle

Font Size   16
Maxus wins media duties of Deccan Chronicle

Deccan Chronicle has signed on Maxus to handle its media duties. The account was not preceded by any pitch process. Executives familiar with the development informed that this was the first time that Deccan Chronicle had signed on a media agency. Though details about the account size were not available, it is expected to be upwards of Rs 20 crore.

Confirming the news about the win, Ajit Varghese, MD, Maxus India, said, “We are very excited to work on this account. This is a prestigious business, renowned in the South. They are a very healthy company, which is doing well and have huge future plans. We are looking forward to working with the owners closely, and doing some great work with them.”

Deccan Chronicle’s media duties were so far handled in-house by Sieger Solutions. The creative agency on the business is Temple Advertising. It is believed that Deccan Chronicle has chalked out aggressive expansion plans, which might see it growing into various other streams. The decision to hire a media agency was triggered by this.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular