Top Story


Home >> Advertising >> Article

Maxus retains Shoppers Stop media mandate

Font Size   16
Maxus retains Shoppers Stop media mandate

Shoppers Stop one of India’s leading fashion retailers (operator of large format department stores, home stores, specialty stores like Crossword, Mothercare, M.A.C, and hypermarkets)   had held a media pitch a few months earlier. The multi- agency pitch saw participation from all the major agencies. The pitch has resulted in Maxus from the GroupM umbrella retaining the business, confirm industry sources. 

The retailer reported a Revenue from Operations of Rs. 910.2 crore, a jump of 3% over Q4FY16, and EBIDTA at Rs. 58.3 crore a growth of 2.1% over Q4FY16 for the quarter ended March 31st, 2017, and has 80 stores in 38 cities across the country currently.

It was also in the news for its latest campaign, which celebrates the joy of shopping and echoes the company’s strong intent to ‘Bring the romance back to retail’, which saw significant traction on digital media as well.

Maxus from the GroupM umbrella also recently won the media mandate for ITC Ltd.

Tags Shoppers Stop Pitch

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular