Top Story

e4m_logo.png

Home >> Advertising >> Article

Maxus bags media mandate for Abbott Nutrition

15-April-2016
Font Size   16
Maxus bags media mandate for Abbott Nutrition

Maxus from the GroupM umbrella has bagged the media duties for Abbott Nutrition, confirm industry sources, the account is said to be handed out of the agency’s Mumbai office.

 Lodestar UM is the incumbent agency on the account.

The account was won on the back of a multi-agency pitch which was initiated around three months ago. The account size is pegged between 50 crores to 60 cores. 

Abbot Nutrition has a variety of brands under various verticals like Infant & New Mother, Child, Adult, Sports & Active Living and Therapeutic nutrition. These include well- known brands like Pediasure, Ensure, Pedialyte and Glucerna,  

Abbot did not comment on the query, when exchange4media reached out to them.

Maxus could not be reached at the time of filing this report. 

Tags Abbott Nutrition Pediasure Lodestar UM Ensure Pedialyte Glucerna

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients