Top Story


Home >> Advertising >> Article

Maxus appointed AoR of Maytas Properties

Font Size   16
Maxus appointed AoR of Maytas Properties

Maytas Properties has announced the appointment of Maxus as its media planning and buying agency. The decision was taken after talks with multiple agencies. Maxus Mumbai would be handling the account under the stewardship of Kartik Sharma, GM, Maxus. As is known, Maytus, which is a part of the Satyam Group, has just completed its Initial Public Offer (IPO).

The activities will initially begin in the southern markets, and then move pan-India. Informed sources divulge that the account size is expected to be very significant in nature, given the action that is taking place in the real estate domain. It may be recalled that Tata Housing, too, has recently shown indications of becoming very active in their marketing.

Said Sharma, “Maxus is delighted to have Maytas Properties on board and share our expertise on media planning and buying to an upcoming sector like realty. We obviously look forward to partnering the business and provide 360 media solutions.”

Maxus Mumbai also handles clients such as Vodafone, Tata Sky, Tata Motors, Bajaj Allianz Insurance, IDBI, Franklin Templeton and Shopper’s Stop.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3