Top Story


Home >> Advertising >> Article

Maruti assigns creative duties for MR Wagon to O&M

Font Size   16
Maruti assigns creative duties for MR Wagon to O&M

O&M Delhi has bagged the creative duties for Maruti’s soon-to-be-launched car MR Wagon following a multi-agency pitch. Industry estimates peg the business to be around Rs 25 crore, if not more.

The agencies in the fray for the business included O&M, Lowe, Capital Advertising, Hakuhodo Percept, Euro RSCG and Bates Enterprise.

Incidentally, Lowe, Capital and O&M are already handling different auto brands of Maruti. The media duties for all Maruti brands rest with Initiative and in all possibility Initiative may be the media AOR for MT Wagon too.

There was only one round of presentations where, sources close to the development revealed, the brief was to work out the launch strategy and come up with a clutter breaking positioning for the car in this segment.

It may be noted that MR Wagon (not to be confused with WagonR) is slated to replace the old Maruti workhorse, Zen, which has been phased out. The car is expected to be priced at Rs 3-4 lakh. Internationally, the Suzuki MR Wagon was first unveiled at the Tokyo Auto Show in 1999.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular