Top Story

e4m_logo.png

Home >> Advertising >> Article

Margo from Jyothy Laboratories is meeting creative agencies

09-December-2014
Font Size   16
Margo from Jyothy Laboratories is meeting creative agencies

Margo from Jyothy Laboratories has called for a creative pitch. The multi-agency pitch process has been going on for a month and is still underway.

FCB ULKA’s agency Interface Communications is currently the creative agency on the account. Industry sources indicate that the brand maybe looking at a re-positioning.  Interface Communications is handling the account since 2011, where it moved from Scarecrow on account of re- structuring of agencies that took place by the brand.

Sources close to the development also indicate that other brands from the umbrella of Jyothy Labs (as it is popularly known) are also looking at a possible reconsideration of their creative agencies.
 

Tags Margo Jyothy Laboratories FCB Ulka

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by