Top Story

e4m_logo.png

Home >> Advertising >> Article

Mantra plans to categorise Internet services

12-February-2001
Font Size   16
Mantra plans to categorise Internet services

In a bid to counter the general downturn in the Internet services sector, Mantra On Line, plans to categorise its services for the corporate and non-corporate customers. As part of the segmentation strategy, Mantra will offer high quality Internet services to its corporate customers at a premium tariff.

While Mantra will continue to provide services at Rs 5 an hour, the company will offer its corporate customers high quality services at a likely higher tariff of Rs 15 per hour. Mantra currently has 1,30,000 subscribers spread over 12 cities.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular