Top Story

Home >> Advertising >> Article

Mallikarjun Das joins Star India

27-February-2018
Font Size   16
Mallikarjun Das joins Star India

Mallikarjun Das, former CEO, Starcom India has joined Star India as a senior member of its Sales and Strategy team.

A source close to the development has confirmed the news to exchange4media.
Das was the group CEO of Starcom India for last seven years.

Das holds a Graduate degree in Statistics and has a Post Graduate degree in Management from the Indian Institute of Management (IIM), Bangalore.

He first began his career working with the global advertising agency, Leo Burnett from 1997-2000, after which he worked with Madison Media from 2003-2005. He then joined Starcom in 2011 as CEO. He has also has experience in branding through his associations with Asian paints and Tata Interactive Services.
This is Das' first venture into the broadcasting sector, after 20 years in the media and advertising field.

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man