Top Story


Home >> Advertising >> Article

Mahindra releases TV campaign with Ajay Devgn to promote Mahindra Blazo

Font Size   16
Mahindra releases TV campaign with Ajay Devgn to promote Mahindra Blazo

Mahindra and Mahindra recently launched its range of trucks - BLAZO. This is supported by a new TV campaign featuring Bollywood star Ajay Devgn created by Interface Communications.

The commercial shows brand ambassador, Ajay Devgn, introducing the concept of FuelSmart and demonstrating how the switches work to help save maximum fuel. He then goes on to talk about the guarantees given by Mahindra Blazo.

Speaking on choosing Ajay Devgn as the brand ambassador, Rajeev Malik, Senior General Manager of Mahindra Truck and Bus Division said, “This film is all about exuding sincere confidence. We felt Ajay Devgn does exude sincere confidence in his own style. He is also very close to the Mahindra DNA in terms of a very masculine personality.”

On the creative execution of the commercial, Joemon Thaliath, COO of Interface Communications said, “The task for creative was to translate this excitement and confidence to truckers and people at large.”

Robby Mathew, CCO of Interface Communications added, “The challenge here was to match the directness of the message with Ajay’s understated style. I must say that the director Aloke Shetty has pulled it off very well.”

Tags Television Ajay Devgn Mahindra Mahindra Blazo automobile Mahindra and Mahindra

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial