Home >> Advertising >> Article

Magazine advertising grows faster than Newspapers. Cautions 2002 growth.<br>ORG MARG Ad-Spend data provides valuable insights- Part II

19-March-2002
Font Size   16
Magazine advertising grows faster than Newspapers. Cautions 2002 growth.<br>ORG MARG Ad-Spend data provides valuable insights- Part II

In a tough year -2001, Magazine advertising grew by a healthy 21% while Newspaper advertising grew by only 15%. However, the size of magazine advertising was a fraction of newspaper’s size.

Newspaper had a lion’s share -83%- of total print advertising. ‘ADEX’ data from ORG MARG puts the print advertising size at Rs. 4,532 crores in 2001. The corresponding figure for 2000 was Rs. 3,897 crores.

Print Advertising Size
  2001 2000  
  Rs.Cr Rs.Cr YOY % Change
NewsPaper 3775 3270 15
Magazine 756 627 21

ORG MARG, commenting on ad spends outlook for the first six months of 2002, expected a growth of only 9-10% due to ‘recessionary pressures.’ "With many new launches in the various FMCG categories especially skin care and toiletries, there will be aggressive advertising by both MNCs and Indian Companies. Moreover, the first six months of the year are also going to be a very active cricket season for India...." But, notes ORG MARG, this increase in advertising volume will not translate into corresponding increase in value, due to continuous discounting by television channels.

Media Fragmentation in Television space would help increase allocation on the medium, believes ORG MARG. Expressing the rationale, it says that number of television channels would increase on the back of growing regionalization of the medium and would, in turn, "fragment the markets further than what it is today. This will put pressure on the ad spends to spread over more channels and hence an increase." So, the fragmentation might actually work in favour of Television medium!

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS

In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it

The Pandey Khandaan, as promised, was in full attendance to watch brothers Piyush and Prasoon receive top honours.

The Japanese brand plans aggressive entry into Indian TV market