Home >> Advertising >> Article

Madison renames units; adds more services to overall offering

27-September-2011
Font Size   16
Madison renames units; adds more services to overall offering

As Madison World readies for the days ahead, some of its recently launched units have begun to deliver for the company. Madison World began Madison Business Analytics a few months ago. This was set up as an independent unit headquartered in Bangalore, headed by veteran Madison-ite Nagaraj Krishnamurthy. The unit reports directly to Madison World’s Chairman and Managing Director, Sam Balsara.

Madison Business Analytics services independent clients apart from that of Madison Media’s.

In a conversation with exchange4media, Sam Balsara said, “The unit has already signed some very interesting clients. From our perspective, this was a much needed service that we have added to our overall offer.”

Another interesting unit that was launched a few months ago under the company’s outdoor arm MOMS is Integrated Experiences Solution (IES). IES offers a combination of creative, activation, below-the-line solutions. Balsara explained, “Their key proposition is being media neutral and the offering will combine creative solutions when they connect with clients, so it all under one roof.”

Madison’s JV with OnMobile, called Kabooza that delves in mobile marketing, will begin soon too.

Until recently some of Madison units were differentiated by virtue of being Infinity One and Infinity Two. Not the best way for units to be named, according to Balsara. As the company refreshes, the names of the units have also undergone a change. As is known, there are three clear differentiated media service brands in Madison World – Madison Media, Platinum Media and MediaCom India.

The Mumbai office under Madison Media now includes Infinity, Sigma and a new dedicated unit for Kraft Foods called Pinnacle.

Under Platinum Media, the company has launched a specialised unit for ITC called Crest.

The Delhi office has Madison Media Plus and Platinum. The Kolkata office has Madison Media and Crest, and the Bangalore office has Omega (earlier was known as Infinity Two) and Crest for ITC.

Madison World’s new structure offers a plethora of services to its clients.

As Sam Balsara puts it, all these steps are in the direction of infusing new energy to gear the company for the next level of its growth, a journey that Lara Balsara and other Madison-ites are taking with him.

(Read more on this journey with Sam Balsara and Lara Balsara’s views in the latest issue of IMPACT)

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

According to industry experts, the 10 second ad rate for the quarterfinals to finals has increased to over Rs 8 lakhs from Rs 3 lakhs at the start of the tournament

The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging

On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the company’s vision for the Indian market