Madison Media has won the media duties for Xiaomi, the Chinese smartphone manufacturer.
The account is estimated to be worth around Rs 100 cr. When contacted, Sushant Sreeram, Marketing Head, Xiaomi, said that he can neither confirm nor deny the news, as he is not the appropriate spokesperson for the company in India. When contacted, the company spokesperson refused to comment.
Xiaomi is one the leading smartphone brands in India with nearly 17% market share, according to market research agency IDC.
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