Top Story


Home >> Advertising >> Article

Madison Media, Sri Lanka, appointed media AOR for Airtel in Sri Lanka

Font Size   16
Madison Media, Sri Lanka, appointed media AOR for Airtel in Sri Lanka

As Airtel is all set to foray into Sri Lanka and has appointed Madison Media, Sri Lanka as its media AOR in that country. Madison Media is the AOR for Airtel in India and also the AOR for other Bharti Group companies like Bharti AXA Life Insurance, Bharti AXA Mutual Fund, Bharti DTH and Bharti Retail.

Airtel had evaluated only two agencies in Sri Lanka – Mindshare and Madison – and chose Madison after hearing presentations from both in Sri Lanka three weeks ago.

Gopal Vittal, Director, Marketing & Communications, Airtel, said, “Madison Media has been a strong partner and has played a part in Airtel’s success story in India and we are confident that they will extend the same strong support in Sri Lanka, too, and deliver all that it takes to make us succeed there.”

Commenting on the account win, Sam Balsara, Chairman & Managing Director, Madison World, said, “We are delighted on hearing Airtel’s decision and are confident that the Madison way in media would work in Sri Lanka too. If P&G gave us a headstart in media in India, Airtel is doing that in Sri Lanka.”

Last week, Madison Media had won the Valuable Partner Award from Airtel in the Marketing Support category from among five contestants.

Airtel, rated among the best performing companies in the world in the BusinessWeek IT 100 list 2007, was awarded the license to provide 2G and 3G mobile services in Sri Lanka in 2007. The company recently announced its commitment to invest approximately $200 million in setting up and expanding its operation in the country over the next five years.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular